This fabric and chrome finish exhibit scales from a 50’ x 40’ sq. ft. to 100’ x 95’ sq. ft. space and traveled to 7 cities across the country over 4 months for the annual International Auto Show. A custom interactive table experience was created giving visitors to explore Lexus and save their favourite vehicles along with product information to a coded card. Entering the unique PIN found on the card to the Lexus microsite following the show allowed visitors to download saved product information and photography to their desktop.
Design by Lexus