Samsung Developer Conference


This annual developer conference, attended by 3,000 developers, featured over 31,000 sq ft. of exhibits and custom displays, including an 1,800 sq ft Smart Home built on the first floor of Moscone West.

The Taylor Group was engaged by Samsung to develop and execute the designs for the entire event space and attendee experience.  This meant conceptualizing layout, implementing the brand identity and constructing all assets.

The Results