Exciting news! The Taylor Group, along with Mosaic Sales Solutions, was awarded Best Mobile Marketing Vehicle by Event Marketer for the conversion of a 40’ trailer into a larger-than-life Xbox One console for the national launch of the Xbox One.

To drive awareness for the launch of Xbox One, we transformed a 40ft shipping container into a larger-than-life replica of an actual Xbox One console. Measuring 40ft wide, 20ft deep, 9ft tall and weighing 25,000 lbs, it was outfitted and fully wired to run 14 live game stations. The giant gaming console traveled across Canada and was placed in targeted public spaces showcasing actual in-game scenarios and allowing over 3,500 hands-on trials.

Check out the project here and read more about the Event Design Awards here.