Renewed Focus: Clarifying a Complex Brand Message

Celgene’s new exhibit program simplified their branding, made it easier to navigate the space and engage with the brand – all while reducing weight and I&D time by almost 40%.

Attendees were informed and engaged by a custom arcade game, videos displayed on huge interactive 8′ x 26′ curved LED walls, an interactive and educational arcade-inspired video game, and HoloCube used to demonstrate floating tumor cells and more.

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