Hisense

Consumer Electronics Show

Hisense used a celebratory ribbon header with the folksy introduction: “Hisense – we’re pleased to meet you” to introduce their emerging electronics line.

The 80’ x 120’ exhibit used a functioning race car to highlight its NASCAR sponsorship, and organized a live meet-and-greet event with the drivers. Nearby, gamers experienced the quality of Hisense TVs first hand with a racing simulator.