Johnson Controls

Automotive Aftermarket Products Expo

Taylor Group brought Johnson Controls’ car batteries to life by focusing on the consumer story, rather than technical attributes.

To engage visitors, an interactive display was set up where custom avatars talked about their needs on near life-size TV screens. Then, using an iPad, attendees played a game to see if they were able to match a customer with a battery that suited their lifestyle. Through this unique, interactive game, the applications and capabilities of the product line were reinforced, while lead information was collected.