Lexus uses its auto show exhibit to reinforce its position as a luxury brand. Targeting refined car buyers, The Taylor Group used high-end finishes such as stainless steel, high polished chrome, leather and frosted glass to articulate that Lexus means luxury.
A custom Lexus VR game let attendees race around a track while in the cockpit of the newest Lexus model. An interactive touch table provided product information and photography while creating valuable analytics for Lexus.
The exhibit was easily scaled from a 40′ x 50′ booth up to a 95′ x 100′ booth, as The Taylor Group used fabric extensively throughout.