Pleasure Store

The upmarket brand wanted to give its ice cream bar luxury status with a unique opportunity – create the Magnum bar of your dreams choosing from thousands of different flavor combinations.

Inside the store, the 28 foot “Make My Magnum” bar swept across the room. Playful finishing touches amplified the ice cream theme – chocolate-drop pendant lights, framed ice cream posters, and showcased as an art piece was the Magnum logo made entirely out of ice cream bar sticks.

The 1,600 square foot store was also the recipient of Event Marketer Magazine Gold Event Design Award for Best Pop-up Store.

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