Gear S2 Launch

Samsung created a center court activation to tease the opening of its Samsung Experience Store in a shopping center. Young, tech savvy mall goers were drawn to the display of Galaxy mobile devices, Galaxy tablets, Gear S2 watches and Gear VR headsets. While they engaged with the cutting edge consumer electronics, they learned about the grand opening of the Samsung Experience Store.

The circular design echoed the circular face of the new Gear S2 watch. Repeated circular elements pulled visitors in from the perimeter, achieving the goals of hands on interaction with Samsung’s products and face-to-face engagement with Samsung staff, who promoted the store opening.