International Builders Show Exhibition
Sherwin Williams used three presentation areas to demonstrate how its portfolio of products and services resolved attendees’ pain points. Their 60′ x 60′ exhibit sparked conversation and positioned Sherwin Williams as a solutions provider, rather than an ordinary paint company.
Overhead, the massive 60′ x 12′ sign guaranteed a commanding show floor presence. Attendees also enjoyed competing against each other in the Color Match Challenge, a custom interactive touch-screen game that doubled as a lead gathering tool.