VOLKSWAGEN

Completely Connected: Improving Metrics
by Focusing on the Customer Experience

The Taylor Group used RFID technology with a custom tablet registration app and interactive touch screens to increase KPI’s by over 500% and collect additional lead generation information for VW.

Attendees could download a brochure, book a test drive, and launch interactive programs on touch screens wheel stands. An un-tethered VR game completed the experience as attendees moved through four seasons of driving conditions.