Samsung Developer Conference
Creative Direction / Design / Fabrication
Designing a cohesive event experience for every touchpoint.
Three floors of the Moscone Center (San Francisco) were transformed into an immersive environment where feature installations, environmental graphics, and facade lighting articulated Samsung’s “Connecting the Future Everywhere You Look” message.
The Taylor Group’s marketing efforts increased registrations by 18%. Over 4000 attendees were treated to 213 speakers during 72 breakout sessions, eight hands-on workshops, and 14 theater sessions.
