Kartos Therapeutics & Telios Pharma
Creative Direction / Design / Fabrication
An unparalleled experience to captivate attendees at the European Hematology Association, Frankfurt, Germany.
The European Hematological Association (EHA) meeting serves as a prestigious forum, uniting medical professionals, patient groups, and industry leaders to delve into the forefront of hematology advancements.
At EHA, Kartos Therapeutics and Telios Pharma showcased their commitment to "poiesis," the essence of bringing forth new possibilities in medicine. Teaming up with The Taylor Group, they envisioned and crafted an unparalleled experience to captivate attendees.
Their vision materialized into "The Cube" — a towering structure standing at 13 feet, meticulously crafted from steel and aluminum, adorned with towering glassed-in LED digital portals, collectively weighing over 30,000 pounds. Within these portals, bespoke animations elucidated the intricate mechanism of action (MOA) and clinical development pipeline (CDP), offering a glimpse into the future of hematology.
Hovering gracefully above a sprawling 30 x 62-foot digital floor, The Cube became an emblem of innovation and ingenuity.
