The Block - NBA All-Star Weekend
Fabrication / AV Production / Gamification
Mountain Dew and Ruffles joined forces to host “The Block,” at the 2022 NBA All-Star weekend, a three-day fan experience, in Cleveland, featuring local artists, musical performances and All-Star appearances.
This one-of-a kind pop-up event, ‘The Block’, required a full turn-key provider to pull off this interactive experience. As a result, Taylor produced custom millwork with unique DTS print on OSB Board, custom metal fencing frames, the exterior façade including graphic production, dimensional logos, LED Neon Logos and accent lighting throughout.
Inside ‘The Block’ featured a customized, interactive basketball court to accommodate the on-going 3-Point DEW Zone shoot contest tradition. Other services provided by Taylor included AV Production – Show Lighting, Sound, Video playback, Interactive Digital integration – “Hot shots” moving basketball net game through Globacore, Art installation for NBA 75th Anniversary, and offsite programing for Ruffles @ Lebron James Academy.
