WestJet Christmas Miracle
Creative Direction / Design / Development
Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen.
Passengers were invited to scan their boarding pass at a larger-than-life gift-box kiosk — the passenger’s name, pulled off the 2D barcode were then displayed on the screen as a friendly greeting, followed by a “Connecting to the North Pole” load screen… and then, powered by the open technologies of Web RTC and OpenFrameworks — portrait-oriented Santa was piped through at a crystal clear 1080p.
To date, the campaign has been honored with the SUPER REGGIE Award, four golds at the Brand Activation Association REGGIE Awards in Chicago, Ad Age’s award for Best Viral Stunt at the Viral Video Awards In New York City & is a top Cannes contender in the Titanium & Integrated category.
