Blending art, science and creating a guest journey intended to inspire, educate, and entertain our target audience, focusing on the thematic “Meet Your Virtual Twin.”

Dassault Systemés’ primary goal was to meaningfully differentiate itself from other digital health companies. They wanted to communicate that healthcare could be improved with a virtual twin, and initiating this conversation with the public would eventually accelerate adoption.

We designed and built a traffic-stopping, memorable, and shareable exhibit that housed an interactive volumetric display and interactive living heart and brain models.

The volumetric lighting display scanned guests and revealed their fully interactive, virtual “twin” via a depth-sensing camera. A second interactive piece included a beating heart model controller (complete with sensors and haptics to replicate the user’s heartbeat) connected to a “virtual twin” heart on-screen, mirroring movements in real-time.

A third interactive piece focused on the human brain model, complete with sensors, triggered simulations of brain disorders mirrored on-screen through a virtual twin.

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