At IBS, Owens Corning welcomed builders and contractors into an environment designed to showcase its expanding portfolio of whole-home building solutions. The experience highlighted key business zones including insulation, roofing, decking, and doors + windows, with newly acquired brands Fleetwood Windows and Masonite Doors prominently featured.

A clear, guided journey connected product displays, consultation areas, and meeting rooms where Owens Corning experts engaged builders in deeper conversations around performance and installation.

At the center of the booth, the SureNail® Grip Challenge, designed and built by Taylor, gave attendees a hands-on way to test Owens Corning’s roofing technology.

Throughout the week, The Pink Panther™ made appearances across the booth, drawing attention, engaging attendees, and photobombing along the way.