Nike
Creative Direction / Design / Fabrication
This massive 30,000 square foot tented pavilion included a retail space, running analysis area, interactive elements, and a DJ booth and stage.
The famous Nike women’s race series hosted a 15K for the first time in Toronto over the summer, with 10,000 race participants all able to experience fitness at its finest.
We created an immersive experience in a 30,000 sq foot tented pavilion at Toronto’s Harbourfront with everything runners would need to prepare for race day.
Museum-quality displays of Nike’s breakthrough 1976 running shoe, interactive displays, and a 3D route map created a space unlike any other.
