Volkswagen Beatkeeper
Design / Digital Engagement / Gamifcation
Volkswagen relied on our digital interactives to both augment their presence at the 2020 Canadian International Auto Show, as well as to bring awareness to their new "Vibrant Power" campaign.
Inspired by the heavy focus on the musical aspect of the new campaign, as well as their partnership with the Canadian Premiere League, we developed Beatkeeper, a rhythm-based soccer game, where players use their hands and feet to block shots on the net to the beat of a custom-made dance track. Players earn points for every blocked shot and build a score multiplier for successive blocked shots in their quest to sit atop a local leaderboard.
