OSRAM
Design / Digital Engagement / Fabrication
OSRAM is a market leader in lighting and autonomous driving solutions across the world, and at CES 2020, our strategy involved putting OSRAM technology front and center.
The unique challenge presented to us was to design an interactive engagement that put these technologies front and center and brought them to life to generate enthusiasm among CES attendees.
With this in mind, we conceived and developed the Rinspeed XRay Experience, an app designed to highlight OSRAM components within a Rinspeed vehicle present in the booth and educate attendees on the solutions that OSRAM technologies provide.
