Samsung

Developer

Conference

Designing

a

cohesive

event

experience

for

every

touchpoint.

Three floors of the Moscone Center (San Francisco) were transformed into an immersive environment where feature installations, environmental graphics, and facade lighting articulated Samsung’s “Connecting the Future Everywhere You Look” message.

The Taylor Group’s marketing efforts increased registrations by 18%. Over 4000 attendees were treated to 213 speakers during 72 breakout sessions, eight hands-on workshops, and 14 theater sessions.